More of Googles Adsense Changes

Google are now communicating to Adsense publishers about the new changes to their contextual ad system that I've been writing about for the past 24 hours. They are taking the line that it will bring more advertising dollars into the network which will of course benefit publishers. CPM ads - One of the biggest changes for publishers will of course be the CPM (cost per impression) based bidding that advertisers will now be able to engage in which means we won't just be paid on a per click basis but for some advertisers we'll be paid whether clicks are registered or not. Things could get a little complicated with this introduction as CPC (cost per click) ads and CPM ads will compete with each other - the highest value ad will be shown. So if a CPC ad worth 20 cents is available and a CPM ad worth 19 cents is available the CPC one will get served first. Expanded text ads - another new feature is ads that can take over the full banner or skyscraper ad in an ad block. So instead of seeing 4 ads in an adblock you might start seeing 1 ad in it. Again these ads will only show if the value of that ad is worth more than the other 4 ads added together. The ads will fit with the color scheme that you've previously chosen for your text ads. More Image ads - publishers will also see more image ads on Google (if you have enabled them in your Adsense code). You might also notice the introduction of a small number of flash and animated ads which are currently being tested. Site targeted ads - as here. ProBlogger.net, a blog about the many ways of adding an income stream to blogs.