exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.
According to the official , yes, that's right, a press release, not even a Social Media Release (and/or a blog post), just a traditional press release and a static Website, "Major corporations use blogs differently while abiding by the same rules and etiquette," said Blog Council CEO Andy Sernovitz. "Individual and small-business bloggers don't face the same issues. For example, we still need to deliver a responsible and effective corporate message, but we need to do it in the complicated environment of the blogosphere. We have to speak for a corporation, but never sound 'corporate.' And we have to learn to do it live, and in real-time."
In order for this to truly be effective, big business and Social Media experts must share insight, questions, successes and failures in safe forums. An important oversight in many of these conversations about The Blog Council is that marketers can not learn or share anything if they are not first engaged in Social Media as people, as customers, as experts, and generally, as a genuine part of the communities they wish to reach.
Shel Holtz
Shel Israel
Geoff Livingston
David Parmet
John Cass
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