More people plan to shop online during the holiday season this year (55%) compared to last year (49%), according to a new survey by MarketLive and the E-Tailing Group.
More than a quarter (26%) of shoppers plan to buy more gifts online, up from 21 percent last year. Eighty-five percent of consumers report the main reason for shopping online is still time savings, but 40 and 38 percent of shoppers respectively also rate wish lists and reviews as increasingly important.
The majority (88%) of holiday shoppers are willing to pay full price for difficult to find items, customer conveniences and good customer service such as an 800 number, online chat, and email alerts when orders are shipped.
Lauren Freedman
President of E-Tailing Group
The most popular items shoppers are likely to buy online include books, clothing, music, gift certificates, toys and electronics, cited by 33 percent of respondents.
“It’s exciting to see shoppers continue to embrace the web channel, especially in these challenging economic times,” said Lauren Freedman, President of the
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