Online Canadian teens are significantly more likely to have a social network profile than online Canadian adults, according to a new study from, Ipsos Reid.
Over three-quarters (76%) of online Canadian teens ages 12-17 now have a social network profile up from 50 percent in 2007. The rate of increase is higher than that for the online adult population, which increased from 39 percent to 56 percent over the same time period.
In the study "Online Teens: What's the Next Generation Doing Now," author Mark
"Online teenagers' use of social networks has expanded rapidly in the past 18 months; however, their parents' usage hasn't kept up. Consequently, some parents will have little to no clue about what their children are doing online." "Clearly, the social networking phenomenon has been a huge success with the younger generation. The rapid uptake in social networking by Canadian teenagers may point toward slight shifts in how teens communicate with each other. The all night telephone call may be replaced through a variety of text, sms and im/chat messages, including those inside of social networks."
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