More to Social Media Than Links

I've never been a fan of the word "linkbait" but it has stuck within our industry and so I've learned to adapt and accept it, even use it. One of the problems with linkbait is that it doesn't suggest a well thought out social media marketing campaign. It suggests that all we care about are links so we can increase our search engine rankings, nothing else. Brian Provost wrote Comments Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: Cameron Olthuis is a web marketing strategist who specializes in social media marketing and search engine optimization. He has been involved in online marketing since 2000 and has worked with companies ranging in size from small businesses to Fortune 500 companies. Cameron is currently the Director or Marketing at Pronet Advertising.