More Ways to Use Google to Boost Your Marketing Potential

Have you ever checked out launched last summer that let you look at trends in search to help you apply them to your own marketing campaigns. "See what the world is search for," as the product's slogan goes.

Features as Google suggests are:

- When Choosing Advertising Messages
- When Examining Seasonality
- When Creating Brand Associations
- When Entering New Markets

"Insights can help you determine which messages resonate best," Google explains. "For example, an automobile manufacturer may be unsure of whether it should highlight fuel efficiency, safety, or engine performance to market a new car model."

With regards to seasonality, you can select a range of dates and compare keyword performance over that time period for several different years. You can then refine that of course until you get the exact time frame most likely to give you the best results.

You can use Insights for Search to determine what competing brands are doing and use that information to make your own campaign stand out. "Carefully examining the resulting top related searches and the rising searches can help the agency better understand competitors' offers, thereby creating a campaign to differentiate their client's brand," Google says.

When looking to break into a new market, you may find it useful to use Insights for Search's geographical data. You can look up keywords and compare the data among multiple countries and find where the most interest is.

Here is a short video about the tool:

There is a great deal of useful information to be gained from a tool like this. Combine what you get from that with share them with Murdok readers.