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Mountain or Molehill: Reporting Paid Links to Google

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Google has announced increased counter-measures will be put in place to neutralise the practice of buying links which game the ranking algorithms.

For many years webmasters and SEOs have indulged in buying links to boost the rankings of their sites in Google’s SERPs. This practice became especially prevalent as Google increased the link relevance in their ranking algorithm.

Google strikes back

On Saturday Matt Cutts, Google’s head of Web Spam (and generally all-round nice guy),

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