Moving On Up: Online Ad Spending

Budgets for online advertising get a major lift in 2006.

TNS Media Intelligence, that is a 17. 9 increase over the same period last year; topping the previously Clickz that, "It's share of voice has gone from 5.8 percent last year to 6.6 percent this year. We think it's at the expense of newspapers and radio, primarily." Fredericks also stated that the rate of Internet advertising would grow much faster were it not for the fact that the top 50 biggest advertisers maintain their focus on traditional media, such as television and print. Were the growth dependent upon the small and mid-size companies that currently fuel the online advertising market, the momentum would be much greater. Del.icio.us | Digg | Reddit | Furl Autmn Davis is a staff writer for Murdok covering ebusiness and technology.