Mozilla's Marketing Misfire

Mozilla, makers of the Firefox browser (my preferred browser due to the amazing plugins) wants to lure Internet Explorer users.

They have a new marketing campaign that hasn’t gone over so well. The theme of the campaign is Fight Against Boredom, suggesting that IE is a boring option.

Here’s a line to give you the idea of the 70s goofy feel of the campaign’s song (Rise Up! Rise Up!).

The world is such a great big place with so much to do. You can ski, eat green eggs, ride bikes, or start a coupe.

The jokes on the site they set up (which is unaccessible now) didn’t go over very well, especially the ones that talk about heart disease and cancer. They say, Firefox users are much hipper than Internet Explorer users, quoting fake stats.

Firefox users are:

• 21% less likely to be a sales representative or agent at their current place of business.


• 45% more likely to have gone on vacation in San Francisco within the last 2 years.


• 33% less likely to live with others suffering from high cholesterol.


• 24% less likely to live with others suffering from heart disease.


• 66% more likely to have viewed or listened to audio or video about politics or public affairs news within the last 30 day.


• 89% more likely to have purchased database software for work in the last year.


• 38% less likely to live with others suffering from breast cancer.


• 25% less likely to have breast cancer.

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