I've been speaking to journalists about the new MSN adCenter and they all tell me that they are under embargo until Wednesday.
Well, someone over at the WSJ didn't get that memo. They went ahead and posted their Mark Boslet at Dow Jones has some other opinions and speculations. There are still a lot of cool details that will come out over the coming weeks. We'll keep you posted!
For now, the new functions Microsoft is testing appear to be more advanced than those offered by its lead competitors. Today most services charge fees based on the number of "clicks" on a specific advertisement but provide little information about people who searched on a specific term. An advertiser linked to "NCAA basketball," for instance, on MSN adCenter could view graphs showing that mostly males age 16 to 60 searched for the term. Such information can be used by Microsoft to tailor its fees based on the audience and move online advertisers from "buying keywords to buying an audience," Microsoft Vice President Yusuf Mehdi said. Microsoft said it will give advertisers only aggregate data, not the identities of individual searchers. ...Already, Microsoft plans to replace search ads provided by Yahoo with its own ads in France. Microsoft executives won't comment on their plans to roll out the service in other markets.--- Tag:
Andy Beal is an Marketing Pilgrim and reach him at
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