MSN Ranks Well With Conversions...

A survey of the release explains it:

"One way to explain the difference in conversion rates is demographics," said Ali Behnam, senior digital marketing consultant for WebSideStory. "With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer friendly demographic. Google, meanwhile, may appeal to more browsers - those with less of an intent to buy." "All of this suggests search engine marketers may want to consider demographics in allocating their budgets," Behnam said.

One thing to consider, with MSN converting 50% above Google, it could conceivably have less market share and earn more money. Perhaps MSN should have bought Snap.com and used their cost-per-action ad system, which would have worked perfectly with their audience. Interestingly, the less a website caters to the Google crowd, the more money it makes per visitor. I remember that back when Jeeves had almost a full page of ads (around a year ago), it Search Engine Roundtable) InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the

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