MSN Search ODP Opt-Out Option

MSN search has introduced an Open Directory (ODP or DMOZ) opt-out meta tag allowing webmasters and search marketers the option of preventing an erroneous or miswritten Open Directory description from appearing as part of MSN search results. DMOZ is a human edited directory of websites. Started nearly ten years ago, sites listed at DMOZ have long thought to be looked upon favorably by search engines due to its live-review process. During the review process, DMOZ editors often write site descriptions that match DMOZ guidelines more than they match the copy found on the website. Search engines often preferred these descriptions. This has been a constant source of frustration for search marketers and webmasters, including us. It took over two years of complaints before a one letter spelling mistake in a DMOZ written description of a StepForth site was corrected. According to the DiggThis | Furl Jim Hedger is the SEO Manager of