MSN Spaces/Volvo Deal Shows Big Blog Advertisers Crave Safety

Microsoft and Volvo today announced that the car company is now advertising on the MSN Spaces blogging platform. The new campaign includes a micro site that enables consumers to find interesting content within the MSN community. sponsors Weblogs Inc.'s noted last month. They are skittish about advertising on blogs. As a result, they will gravitate towards teaming with the larger players when it comes to experimenting with the medium. This will include partnering with the platforms - such as Yahoo! 360, Blogger - as well buying space on the "big three" blog networks, Weblogs Inc. and microsite Steve refers to. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.