Target and MTV Networks have partnered to launch a new online video ad unit called "The Scrubber."
The Scrubber is a custom video player that allows advertisers to insert product icons into the playback timer and highlight various items as the video plays. The unit is designed to be interactive, relevant and non-interruptive to the user.
"With Target, we've developed an entirely new way to deliver retail messages through short-form online video, and the result is better advertising with greater impact."
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!