MTV To Launch Two Dozen Sites

MTV Networks (MTVN) announced today the development of two dozen targeted Web sites that will allow users to have better access to their favorite music, entertainment and pop culture content.

Each of MTVN brands is creating sites that will either expand on TV franchises or are related by topic to its audience. The new sites that have been launched have increased traffic across MTVN's online portfolio from 76 million unique visitors in January 2007 to more than 91 million unique visitors in July 2007 according to comScore.

"We're taking an open approach with our content on the Web, allowing our consumers to share, embed, influence and interact with everything they see on-air and online," said Mika Salmi, President, Global Digital Media, MTVN.