For the past three years, Google dominated the search engine field. Just 12 months ago, Google provided nearly 80% of all search results viewed on the web, including the organic results displayed by Yahoo.
Today, Google's market share of organic search results is shrinking rapidly while the size and influence of Yahoo and MSN's organic search increases. Add to the mix a number of up and coming search firms such as AskJeeves and the new Chinese Government owned Google Dives Deeper
Common-sense SEO once stated that Google only likes to travel to the second layer of a database, or as far as the second variable in the URL. Sometimes it would delve deeper into a site but often it would not. That was the conventional wisdom until very recently. According to SEO Roundtable moderator "projectphp", GoogleBot is now capable of diving down to the sixth variable in database URLs.
This has fairly large implications for SEOs worrying about getting specific product listings for their clients. In the past, we were always forced to tell clients that we could not force Google deep into a database but would do our best to get visitors as close as possible. Now, it is obviously possible for a dynamically generated page to achieve strong listings, provided the requisite SEO has been performed. A note of caution though. Many databases are extremely deep and contain literally thousands of different products. SEO work on every product page may prove cost-prohibitive. There is however, some hope that effective site-mapping and very tight SEO work on basic templates will be able to provide a strong work-around to cost considerations.
Jim Hedger is the SEO Manager of
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Multiple Search Engine Universe
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