There's a chance that the content produced by the Wall Street Journal, the New York Post, and a number of other important organizations will soon become impossible to find using Google. Rupert Murdoch indicated in a recent interview that News Corp. may block search engines.
News Corp. is the world's second largest media group. It owns enough stuff that even hitting the highlights would take far too much time. (Wikipedia has an 861-word
Murdoch's interview with Sky News editor David Speers could be of huge significance, then. In it (the relevant part of the conversation starts around the 3:10 mark), Murdoch said, "We'd rather have fewer people coming to our website, but paying." In reference to "search people," he next added, "They don't suddenly become loyal readers of our content."
Finally, in response to a question regarding why News Corp. doesn't just block search engines, Murdoch said, "Well, I think we will . . ."
But here's the tricky part: Murdoch cited the Wall Street Journal's current approach to pay walls and subscriptions as an example of what he'd like to implement on a larger scale, and it's actually possible to access WSJ stories using Google. It's only when clicking around within the WSJ that you run into truncated articles.
So we - and a lot of industry decision-makers - will see what happens. Whichever way Murdoch leans, he definitely has the power to start a trend.
That would allow News Corp.'s properties to by and large stick to the WSJ model without sacrificing loads of search traffic and becoming less visible to potential ad-clickers and paying customers. A smart compromise, perhaps.
As for when a change might go through, Jon Miller, News Corp.'s Chief Digital Officer, gave a rough deadline by talking about "months and quarters - not weeks" at a conference yesterday. But according to MySpace To Miss $100 Million From Google Search Deal > News Corp. Posts Disappointing Financial Results
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