Social networking sites in the U.S. accounted for more than 20 percent of all display ads viewed online in July, with MySpace and Facebook combining to serve more than 80 percent of ads, according to a new report from comScore.
"Over the past few years, social networking has become one of the most popular online activities, accounting for a significant portion of the time Internet users spend online and the pages they consume," said Jeff Hackett,
AT&T was the top display advertiser on social networking sites during the month with more than 2 billion ad impressions, which accounted for 30 percent of the company's total number of display ads delivered during July. "As social networking sites innovate on their existing ad offerings, the category should continue to grow in ad volume, while CPMs could also increase if the sites can demonstrate a high campaign ROI."
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