Compounding YouTube's Audible Magic to block copyrighted video from being posited in the community.
In addition, MySpace says it has developed content takedown tool intended to make it easier and more efficient for copyright owners to request removal of any user-posted content they claim is unauthorized. How they control for potential abuse, though, is not something the company addressed.
Media powerhouses like Universal Music Group, NBC/Universal, and Fox are all participating in the pilot program, the company said. Some sort of copyright protection has been a demand from major networks since online video began gaining in popularity. Lack of protection has been considered one of the largest obstacles to networks utilizing the Web to its full potential.
And any site that offers that protection is going to have a better chance of thriving in the online video world, as illustrated by a statement by Audible Magic CEO Vance Ikezoye. " With the explosive growth and popularity of MySpace, the recognition and filtering of copyrights will play an important role in its ongoing success."
And YouTube, er, Google, may need to remember that.