MySpace Brands Itself With Premium Video Content

When News Corp. entered the Internet world with its acquisition of MySpace, the I-World looked at Rupert Murdoch like they were "a-smellin' onions." Nearly two years later, News Corp. is proving to be one of the Web-savviest companies around.

It's easy to imagine Murdoch sitting back in his Dr. Claw chair, laughing at the struggles facing YouTube nearly on a daily basis, remembering Google's missed opportunity to buy MySpace.

In a new world as prone to monopolies as the old, remember News Corp., watch out for AT&T, and don't let GoogleClick distract you from eBay's 94% online auction share – everyone is jockeying for position, and they are the best in the game.

Anyway, what started that wordy, alarmist aside was MySpace's launch of a new section within