expecting revenue for the year to reach $1 billion (give or take). If that number is accurate, it would be a significant amount of growth up from a reported $850 million last year. VB's Matt Marshall writes:MySpace has been helped by the guaranteed revenue deal from Google, which provides search for MySpace. Also, it uses its own proprietary targeting technology to mine its users surfing and click habits, in order to send ad messaging to its users “at the right time, in the right way,” says Berman.
MySpace knows for example, that it has more active Nascar enthusiasts than even Nascar.com does, Berman said. MySpace also says that 40 percent of all mothers online in the U.S are using MySpace every month. It makes money by being able to target these users with specific offers. Under its its launch, I said, "I'm not going to say it's the next AdSense, but I think MyAds will be pretty big for MySpace, and even bigger for its users. The ease-of-use that will allow "Joe MySpace-User" to design their own ads and target them at cheap rates is going to appeal to a whole lot of people, particularly those who have had trouble getting Social Media Marketing to work for them." Interestingly enough, Google just announced yesterday MySpace Music. The recently launched service provides entire catalogs of music from major labels, and apart from attracting (who knows how many) users, the service also attracted
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!