You expect to see Google at the top the of list in pretty much any search breakdown, followed distantly behind by Yahoo!. But would you, in any category, expect MSN to be outdone by MySpace? Online shopping just got a lot more social.
Hitwise puts MSN in third with 2.33 percent, it's only because of the name of the category. The list was for search engines, not social networking sites. MySpace directed more traffic to the likes of eBay, Amazon and Craigslist than MSN, accounting for 2.53 percent of all US upstream visits. "Holy smokes" should be the phrase bounding in your head. "Search is a proven method of acquiring traffic and Google is the leader in driving online retail site traffic," said Bill Tancer, general manager of Global Research at Hitwise. "With the growth of MySpace and others, online retailers should expand their focus beyond search to consider social networking sites as a source of additional traffic." Harnessing the potential of MySpace has hitherto been touch and go. Traditional advertisers have balked at the lack of control that exists within the social networks. But perhaps more of a barrier has been uncertainty about how to use this new real estate effectively. It's difficult to the course if you've never been there before. You remember the first day of a new school, walking in amongst a group of strangers for good or ill, and putting yourself out there for acceptance or ridicule? It's like that. So what we look to then are those that aren't wasting any time and seeing how they fare in the social networking space.
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