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MySpace Experiencing Ad-Related Revenue Difficulties

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The good news, from News Corp's perspective, is that MySpace is continuing to grow.  The bad news is that profiting off social ads is tougher than the corporation had expected.

Peter Chernin
 Peter Chernin

MySpace towers above Facebook, LinkedIn, and almost anything else you can think of in terms of a user base.  It's managed to start selling

News Corp COO Peter Chernin also stated, "It's still difficult to quantify the economic value of a friend in the social networking space."

Social networking as a whole seems to remain a sort of financial enigma.  AOL's purchase of Bebo, the various investments in Facebook, and now the possible discussions between

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