MySpace and Viacom's MTV Networks have partnered with online video advertising firm Auditude to allow users to post copyright video online in exchange for advertising from the source.
The agreement will allow content owners to profit from videos clips that are uploaded and distributed without permission by using Auditude's video-fingerprinting system that cross indexes billions of TV and online video in seconds.
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News Corp's MySpace will be implementing the system with support for content from MTV Networks, with programming including " The Daily Show," "The Colbert Report," "Pun'd," and "The Hills." "Our partnership with MySpace allows us to help content owners, like MTV Networks, reach their fans where they are most active," said Adam Cahan, CEO of Auditude. "We hope to grow the market for monetizing online video by simplifying ad targeting and providing scale through audience participation."
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