Pennywise normally sells between 60,000 and 100,000 albums and MySpace expects at least that many will take part in the promotion. "This happens in a time when the record industry has such a black eye," Josh Brooks, VP of Marketing for MySpace told
For Textango, its about building brand awareness. According to the company's CEO Shawn Dornian, "The overarching sprit is its breaking new barriers, doing new models and going against the status quo, which are all things we stand for".
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