MySpace To Hold Presidential Primary

MySpace is becoming more involved in the political process and today announced plans to hold their own Presidential primary. The social networking giant will hold virtual elections on January 1 and 2, 2008.

"Iowa and New Hampshire may be selecting delegates, but the MySpace vote will be the first test of where candidates stand in the election year," added Tom Anderson, President of MySpace.

MySpace will invite every user in their community to participate in voting for the Presidential candidate of their choice the first two days of January.

According to comScore Media Metrics MySpace has 65 million American visitors every month and 85 percent of them are of voting age. In addition Nielsen//NetRatings indicates that MySpace users 18 and older have a high level of efficacy and are three times more likely to interact online with a public official or candidate.

They also found that MySpace users are 42 percent more likely to watch online video relating to politics, 35 percent more likely to research politics online and 44 percent more likely to listen to online audio having to do with politics.

If MySpace has a high level of participation in their virtual primary and their numbers indicate they should, will their Presidential primary become a credible predicator as to the outcome of the election?

They are in a unique position to experiment and with a dozen Presidential