In just about every MySpace profile, there's all sorts of information that advertisers would love to see. Users don't list their likes and dislikes with marketers in mind, however, and a MySpace exec has said that participation in the upcoming HyperTargeting program will be optional.
Travis Katz
Privacy is bound to be a concern, though, and by making participation optional, MySpace is presumably trying to avoid all the bad press that Facebook's Beacon generated. Actual users
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