NBC Redefines Its Local Sites

NBC is launching new local sites in cities across the United States, targeted at "locals only" to help them stay connected with what is going on in their respective cities.

"These sites are a departure from what we've done in the past and the next step in our mission to provide truly relevant local content to consumers on the media platform of their choice," said John Wallace, President, NBC Local Media. "Our goal was to create a new type of user experience that's less an extension of our TV stations and more of an online destination for the latest local news, information and entertainment. These sites are about putting consumers first and giving them the content they're looking for from the best available sources."

NBC Universal is really diving deep into the online pool these days between its stake in Hulu (online Olympics coverage, starting a I talked about here. In fact, Mike Sachoff