The number of American households that play computer or video games has risen to 68 percent, a three percent increase over 2008, according to the Entertainment Software Association, a group that represents U.S. computer and video game publishers.
"This is the new golden age of entertainment software. Our products are now being enjoyed by over two-thirds of Americans," said Michael D. Gallagher, CEO of the
The ESA found that forty-two percent of American homes have a video game console and adult gamers have been playing for 12 years on average, a decrease from 2008 that indicates more people are picking up video game controllers for the first time. The average game player is 35 years old and forty-three percent of online game players are female. More than three-quarters (77%) of parents believe that the parental controls available in all recent game consoles are useful and nearly half (45%) of all games sold are rated 'E' for Everyone by the Entertainment Software Rating Board. In addition, the report found there is a high level of parental involvement in video game play. More than half (63%) of parents with children under 18 with a gaming console in the home believe games are a positive part of their children's lives.
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