Nearly All Teens Have Web Skills

They are online, half of them on a daily basis, and use the Internet for news, games, and instant messaging. A Pew Internet and American Life survey reaffirms something that marketers have realized for some time: most teens have found their way online. The study found that 87 percent of 12-17 year olds use the Internet, which would be about 21 million of them. Nearly 11 million visit the Web every day. In 2000, about 17 million teens used the Internet, with 7 million hitting online sites every day. The immediacy of instant messaging has much more appeal for teens than conventional email. That should make executives at sites like Yahoo, AOL, and MSN quite pleased, as they are significant providers of IM services. Those services all drive advertiser revenue to their providers. The here