Need More Examples of Twitter's Usefulness to Business?

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Another reader responded, "It is pretty simple actually, the links go to the profiles asking people to follow the sender...The main idea is to use Twitter as destination from any possible media: blogs, other social media, email and even stationary."

Another reader commented, "Once you have someone following you, you have a captured audience. The trick is then keeping them by posting Tweets that are relevant to your followers and help develop your brand and provide a mechanism to engage with your customer or prospective customers."

Twitter Drives the Sale For You

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"Graze hadn’t been involved at all in that process – although I’m sure if I’d approached them directly on Twitter we could have worked something out – but I was already pretty excited," says Bennett.

"The responses to my opening enquiry were overwhelming positive about Graze. You can’t buy this kind of PR – you do it simply by having a great product, and a great system," he says. "But what actually made the sale was Twitter itself. It put all the pieces together."

This is an example of how Twitter can help your brand whether you are actively participating in it or not. However, if you are actively participating, you will have a better