With streaming video footage on the Internet now becoming a key component in all recent high-profile website successes, Atlas and Doubleclick, two marketing technologies providers, are both offering up competing video platform systems for e-commerce customers.
Atlas Marketing Technologies recently touted the availability of Atlas In-Stream Video, video ads that can be put on websites as easily as display banners. An offshoot of its video-on-demand offerings, the video ad system will also keep track of important things like how many consumer impressions each video ad generates. "As video begins to transform the online environment, advertisers and publishers are looking for technology solutions to assist them in the delivery and workflow of digital video," said DoubleClick's Dart Motif For In-Stream (built with the television workflow in mind), intended for online publishers but also providing similar tracking information, which might be very beneficial to video ad buyers. Viewers will also be able to be very interactive with these video streams as the system gives them the ability to mute, pause, and view video material on full screen, making it more like the traditional home video experience. The new product complements DoubleClick's video ad division,
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