The Keyword Marketing Module provided by on-demand business software firm NetSuite would be available to its customers at no additional charge.
Google AdWords and Yahoo Sponsored Search campaigns can be managed from the module provided by announced its deal for Kieden, a company that makes a similar product for Salesforce users.
Price is the big difference here. NetSuite and NetSuite CRM+ customers have the Keyword Marketing Module available now, for free. Salesforce will charge $300 per month for Kieden users.
NetSuite described its module as a tool that will help gain a clear picture of what keyword marketing dollars produce at every sales stage. That will include tracking leads generated from keywords, through conversion, to revenue, profits, and ROI gained.
Google has contributed on the education side to the NetSuite initiative. A Silicon.com picked up brickbats thrown by both companies with regards to their keyword management efforts. Someone get Marc Benioff and Larry Ellison (NetSuite's majority owner) in a
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NetSuite Plugs In Keyword Marketing
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