Network Solutions to Change Front-Running Practice

January 10, 2008

2 min read

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As we

Today, It make you wonder what went through the minds of the executive that make these reputation-risky business decisions–probably just dollar signs.

Seriously, when you thing about the potential value to your bottom line, consider more than just the cash that comes in the door. A great reputation takes many, many years to build and trust is hard to gain, but easy to lose.

While NetSol might have fattened their revenues over the past couple of weeks, they’ll now likely lose out in the long run. Of course, 95% of their customers will have no clue of the dirty tricks that just backfired, but those that did hear about it–marketers, webmasters, web designers–are the ones that can influence others.

Imagine the next time an ordinary business owner asks his web designer, "Where should I register my domain name?" Do you think that guy is going to recommend Network Solutions?