The Federal Trade Commission (FTC) recently introduced its updated guidelines concerning endorsements and testimonials in advertising, with a particular spotlight on bloggers and social media users.
Read more about Cleland's thoughts.
- Who bears liability in the case of an unpaid blogger endorsing a product on platforms like the Huffington Post?
- Does printing and distributing blog posts make a blogger a newspaper or magazine publisher?
- When does stating facts about a product become an endorsement?
The guidelines also mention that they aren't laws but administrative interpretations to help advertisers align with the Federal Trade Commission Act. Despite this, the main attention seems to be on bloggers, raising questions about the FTC's definition and understanding of blogging.
The rules are set to be implemented on December 1st.
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
- Who bears liability in the case of an unpaid blogger endorsing a product on platforms like the Huffington Post?
- Does printing and distributing blog posts make a blogger a newspaper or magazine publisher?
- When does stating facts about a product become an endorsement?
The guidelines also mention that they aren't laws but administrative interpretations to help advertisers align with the Federal Trade Commission Act. Despite this, the main attention seems to be on bloggers, raising questions about the FTC's definition and understanding of blogging.
The rules are set to be implemented on December 1st.
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
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