New GM Blog Launches

General Motors launched a new blog Wenesday, the FYI Blog. In an introductory post, GM's director of new media, Michael Wiley... ...GM intends this new blog to complement the current FYI Blog "provides an opportunity for all GM employees to contribute in one way or another." While the new blog will no doubt attract critical comment by GM observers who seem to see underhand PR practice behind corporate blogs, I think GM has earned significant credibility with how they use social media (blogs and podcasts) as a means for genuine engagement with people. So there's good reason to view the FYI Blog as an extension of a communication strategy intended to further the objectives unfiltered voice that's in engagement with a broad audience - including employees - to spread the conversation about GM and its products and services. And I'd say it's a good tactical move among other communication activity to help change people's perceptions about GM, as FIR interview with Michael Wiley, 22 February 2005 Add to Yahoo! My Web Technorati: Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog: