AT&T Interactive has announced an updated version of its YellowPages.com YellowPages.com, and on the Nielsen suggests that 37% of iPhone owners watch video on their phones, and are six times as likely to view video compared to other wireless users.
"Our Pay Per Call advertising is a natural fit for the mobile search experience and appeals to the millions of businesses who want to drive phone calls across all types of media," he said. "It all comes together as part of AT&T Interactive’s ongoing mission to make discovery and connection, between consumers and the businesses they need, even easier when mobile."
AT&T Interactive reaches about 16.3 million wired broadband customers and 77 million wireless customers. YPMobile app has seen a 250% increase in mobile search through its mobile applications.
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