Corporate ownerships and small sites are branching off this deal in every direction. Still, to reach towards the top level of the matter, MTV Networks has acquired Babunga's "online family network" for an undisclosed amount.
Now, for better or for worse, parenting advice isn't going to get interspersed with episodes from "The Real World 413" or whatever else MTV is showing these days. Instead, MTV Networks's ownership of Nickelodeon will come into play, and its ParentsConnect community site is set to gain the most.
Babunga's network, which includes BabyNamesWorld, WikiParenting, and 3dpregnancy, will be integrated into
Nickelodeon, MTV Networks, Viacom - trace the corporate path as far back as you like. Wherever you wind up, though, it looks like the company is doing some long-term planning.
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