Niall Cook writes about a new report called How are corporate weblogs affecting public relations practice?
that examines corporate blogging from a PR perspective, focusing on three questions:
1. What are the benefits and risks of corporate blogging?
2. What are the underlying theories that can increase understanding of corporate blogging?
3. What are the best practices PR practitioners should follow in the blogosphere?
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New Report Focuses On PR Aspects Of Corporate Blogging
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