There is an exceptionally interesting meme developing around the idea of social media optimization. It started with Rhoit Bhargava of Ogilvy Public Relations and his With contributions by Jeremiah Owyang, ""SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore. While it's not taking over SEO yet, it has the potential to someday soon."The ever insightful Loren Baker also gets in on the action and offers up, "don't be afraid to try new things, stay fresh". What I would like to see added is: 14. Develop a SMO strategy - define your objectives and set goals. Be fully aware of what your desired outcome is as a result of performing these tactics. Reputation, sales, influence, credibility, charity, traffic/page views, etc. 15. Choose your SMO tactics wisely. Be cognizant of what actions will influence the desired outcome with the most impact. According to Hans Peter Brondmo of Plum during the SES San Jose session " Lee Odden is President and Founder of Online Marketing Blog offering daily news, interviews and best practices.
New Rules for Social Media Optimization
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