Link building, done correctly and without causing the search engines to think you're doing something wrong, can turn the right anchor text into SERP ranking gold.
Murdok has been covering the Shop.org Summit, taking place in Las Vegas. You can catch our Todd Friesen at Range Online Media. Nothing else will substitute for the work needed to build links.Anchor text attracts spiders on the Internet just as juicy flies pull in arachnids for a sticky web-based feast. To find out what's going to attract the desired audience, Friesen said people need to know what their competitors have been doing in the same space.
That competitive research is at your fingertips. A visit to Google to look for link:www.somesite.com, or to MSN or Yahoo's Site Explorer to seek out linkdomain:somesite.com -site:somesite.com, can help.
Even better, Friesen highlighted a couple of useful tools for link research. One works on the Web, the other as a desktop download.
Greg Boser has a tool called Tattler available, for pulling links from Yahoo'sSuggest a Correction
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