This week YouTube launched a call-to-action feature for its
"The response from the YouTube community was overwhelming -- thanks to you, charity:water was able to raise over $10,000 in one day from the video," writes Ramya Raghavan
YouTube is encouraging other nonprofits to add a similar call to action overlay. To do, they simply need to go to "edit video" and fill out the fields in the section marked "Call to Action overlay." There, users can add a short headline, ad text, a destination URL, and upload an optional image. The overlay will appear every time someone watches the video.
New YouTube Call to Action Works Well for Non-profits
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