Clean is better. Eye-tracking studies say so. Web copy should be bulleted, concise, easy. Photos should be informative, not decorative. White space is good. And guys like looking at George Brett's protective cup.
You weren't expecting that last part were you?
I wasn't either. But this post on effective See. I still like
Superfluous is superfluous, but it's not her fault, she's an academic type. It's also otiose, but we'll just call it 'excessive,' because it's easier.
Ruel and Paul said people don't really look at pictures, either, unless they're pictures of real people and not models. People like pictures that give them information. They skip pictures that are just there to be pretty.
Also, women might be telling the truth when they say size doesn't matter. All the men in the eye-tracking study fixated on George Brett's…strike zone. But women didn't. Not at all.
So, add this to the other things we know about Web copy and design. Here's a short list to help you remember, bulleted and subtitled like it's supposed to be.
20 Things To Remember For Good Web Copy
1. Tight writing. That doesn't mean bad or easy writing.
2. Copy of about 600-800 words is better for SEO and catching the Online press releases should be even tighter than Web copy.
Currently pursuing a Master of Fine Arts in Writing degree, Jason Lee Miller received his bachelor's degree in Communication, emphasizing in script writing for mass media. Jason is also certified in print journalism by the Kentucky Press Association.
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