News Corp Partners On Net Safety Ads

Seeking to allay concerned parents and skittish advertisers, MySpace parent News Corp has joined with The National Center for Missing & Exploited Children (NCMEC) and the Advertising Council to distribute public service ads about online safety. News Corp (www.cybertipline.com to learn about safe and responsible use of the Internet, as well as how to report threats. "We will be leveraging the full power of News Corp's broad distribution channels to get their message out and remain deeply committed to promoting online safety," said Peter Chernin, President and Chief Operating Officer of News Corporation. The PSAs themselves do not mention MySpace or other Internet sites; instead they take a general approach with the "Don't Believe The Type" campaign and focus on educating teen viewers on safe online practices. News Corp and its Fox Interactive Media division that controls Del.icio.us") | Yahoo! My Web |