News Flash: PR is Still Alive!

With Larry Fortensky's checked in with Tom at it again. This time Tom maintains that today's PR agencies will be unwilling to abandon their current business models to adapt to the new environment. This, he says, will give rise to all kinds of new communications firms. In the immortal words of Long Tail, the media ecosystem has shifted. There are fewer big media dinosaurs roaming the Earth and a lot more bloggers and stand-alone journalists who operate like quick salamanders. The total media population is actually increasing, not decreasing. As Richard Edelman Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

He authors the