Earlier this week, I wrote about what some French newspapers are doing with blogs, commenting on Le Monde, Libration and Le Figaro. In the case of reader blogs where readers of the paper can blog about news stories they'd like to see covered. journalists' blogs providing readers with a means to engage in conversation with those journalists. Today I saw another great example of such transparency over in the US. The Ventura County Star in California offers its readers the opportunity to blog hosting service to readers, a Buzznet), podcasts. Well, the paper calls them that, but there's no RSS distribution, just downloadable MP3 files and a streaming audio option. But with everything else going on, that sounds like unnecessary quibbling! Here's a newspaper who has taken a leap, not a step, in embracing the true meaning of the phrase 'participatory communication' to develop a total engagement environment with its readership. Link to post on NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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