Newsvine Brings the Social to MSNBC

Big news in the social-media space: MSNBC has more exposure for the writers that the site has developed.

Rex Sorgatz, who is not only executive producer of thoughts about the deal that are well worth reading. As he puts it:

“[Big media] needs fixing, now more than ever. And fixing it is about finding its roots — news as conversation, as a network, as a platform. By reconstituting media as participation, Newsvine suddenly makes news fun and engaging again.”

I have to agree with Rex, who has also worked for big media for a decade or so: big media is hard. It is resistant to change — and even when it does decide to move, it does so at a glacial pace, for a whole pile of reasons. Many mainstream news sites are trying to incorporate more social features, but it’s not something that comes easily, or instinctively. If buying Newsvine can help MSNBC do some more of that, then more power to them.

MSNBC’s story on the acquisition is here. Rafat Ali at PaidContent says that his

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