Newswires, Press Releases & Problemos

I needed a day or so to grok the launch of newswire for bloggers, practically speaking, the value of this sort of service seems, well, marginal -- if for no other reason than a gut belief that very few bloggers actually *want* to read press releases. Call me crazy. But even with that said, you could argue that the newswire model, be it for bloggers or otherwise, has some serious problems, one's a content problem, the other's bigger IMO, it has to do with distribution. The content problem is pretty obvious. The market value of a press release is diminishing. Journalists say this. Customers say this. Investors say this. Companies hear this. Newswire services are dependent on a commodity that has a steadily decreasing value. I think social media press release has the potential to restore some value, but it's only one of a Reg FD is a *huge* driving force (cough, shackle) for the continuing use of existing newswire services, but as the definition of fair disclosure evolves (and it has to), you can see how fast things might change. Also, throw into the mix some of the thinking that's going on right now around hrelease (thank you Social Media Press Release (NewPRWiki) The press release is dead! Long live the press release! (Shel Holtz) Del.icio.us | Yahoo! My Web | Mike Manuel is the founder of the award winning Media Guerrilla