It's finally coming - NFL Draft Weekend. For those of us who love the NFL, it has been a long time coming. The draft has some different elements this year though, and social media is a big part of it.
NFL.com is 
Fan War Rooms, which allow fans to discuss their teams draft needs, picks, etc. before, during, and after the draft. As of this writing on Friday (the draft doesn't begin until Saturday) the war rooms have already attracted nearly 127,000 comments.
The NFL has a Facebook widget where fans can log in and keep up with news, info, and videos, and during the draft, it will be updated each time a player is picked. This just means, whether you are spending your time on Twitter or Facebook, you will constantly get the updates coming right to you.
When asked about ROI, Goldberg says, "It’s to get more people coming to our site more often and to get those people more engaged and by more engaged, it’s more page views, more videos and to have them spend more time on our site."
Goldberg also promises that the NFL's efforts within social media will continue to increase further down the road as well. It doesn't end with the draft. I'm personally looking forward to seeing what else they come up with for football fans to get more involved with the NFL.
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