Online video as a social marketing mechanism has hit full stride with the pervasive popularity of video-sharing site, YouTube. Network television and various record labels have begun to embrace the platform as a new and untapped advertising resource. The presence of major sports entities, however, remains fragmented.
NFL and the hopes this is just a posturing move by the league:
I want to believe that this is just a prelude for Roger Goodell to strike some sort of online video deal similar to the National Hockey League's deal with Google Video, but the NFL isn't nearly as desperate for eyeballs as the NHL. When the money is flowing, you want to keep that flow going at all costs, even if it means annoying fans in the process. The football business is different enough from the music business that it won't make enough of a dent to matter. Few of those fans will turn away just because they can't watch Joey Porter scream, "They shot me in Denver!" for the 500th time.
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